![]() ![]() Fenty Beauty has a partnership with LVMH ( MC.PA), a French multinational luxury goods corporation that has the likes of Louis Vuitton and Givenchy within its holdings.Īcquisitions are frequent in the beauty industry as well. (Photo by Kevin Mazur/Getty Images for Fenty Beauty by Rihanna) (Kevin Mazur via Getty Images)Ī majority of Rihanna's net worth comes from her makeup line, Fenty Beauty, which helped her reach billionaire status in 2021. Rihanna celebrates the launch of Fenty Beauty at ULTA Beauty on Main Los Angeles. These ventures have helped to make some of them billionaires. Long before the spirits business became a trend in Hollywood, skincare and cosmetics were major sources of revenue for celebrities. Thomas Ashbourne Craft Spirits brought together a bigger celebrity collaborative spirit three months later by creating a founding team with Sarah Jessica Parker, John Cena, Ashley Benson, Rosario Dawson, Vanessa Hudgens, and Playboi Carti - each of whom introduced their own blend of ready-to-drink premium cocktails. ![]() In February 2022, German spirits giant Mast-Jägermeister gained a stake in actor Dwayne 'The Rock' Johnson's Teremana Tequila. "The Vampire Diaries" co-stars Ian Somerhalder and Paul Wesley's joint venture Brother's Bond Bourbon shipped 50,000 cases within the first four months of the company's launch in 2021, with pre-sales reaching $1.4 million. Proximo, the parent company of comedian Kevin Hart's tequila brand bought MMA fighter Conor McGregor's Irish whisky brand for $600 million in April 2021. Benett/Dave Benett / Getty Images for Casamigos Tequila) (David M. "Breaking Bad" stars Aaron Paul and Bryan Cranston's mezcal company Dos Hombres Mezcal gave a minority stake to spirits wholesaler Constellation Brands ( STZ) in 2021.Ītmosphere at the London launch of Casamigos Tequila on Octoin London, England. Like Diageo, other corporations have invested in celebrity spirits businesses. We’ll still be very much a part of Casamigos. ![]() "This reflects Diageo’s belief in our company and our belief in Diageo," Clooney told CNBC at the time. Similar to Aviation Gin's deal with Diageo, Clooney was able to stay on with the company after the buyout. The company has extended partnerships with international airlines like British Airways and by September 2022, the company launched a 33,000-square-foot distillery with interactive tours for visitors.ĭiageo has been involved with other celebrity business ventures before - the alcoholic beverage company acquired actor George Clooney's tequila company Casamigos for $1 billion in 2017. Since the acquisition, Aviation Gin has been growing. "Also, I don't recommend trying every gin on the planet. "I've tried every gin on the planet and Aviation is, hands down, the best," Reynolds said. He became co-owner in 2018, and has promoted the gin on talk shows and even in his superhero movie "Deadpool." The deal included "an ongoing ownership interest" between the two, but Aviation Gin wasn't Reynolds' creation. Reynolds has been at the forefront of promoting luxury alcohol brand Aviation Gin, which was acquired by Diageo ( DEO) for $610 million in 2020. The pandemic years saw a rise in celebrity alcohol businesses, and it has proven to be profitable.Īnd even after a buyout, most celebrities remain the face of the company. Here's a look at some of those buyouts: Reynolds and Aviation Gin ![]() Similarly, other celebrities with large private businesses, especially in the alcohol and cosmetics industries, have sold their stake to bigger corporations. It isn't the first time that major companies have gotten involved in celebrity business ventures. Actor Ryan Reynolds holds a minority ownership stake in Mint Mobile. ![]()
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